Author Archive
What you Need to Know About Business Cards, Yellow Page Ads, And Val-Pak Coupons
Posted by: | CommentsToday’s business person is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the immediate challenges. The reality is that all of the options available will work to one degree or another. The key to your success, regardless of the medium you select, is to differentiate yourself in a manner that appeals to your prospect. When you understand this, you can be successful regardless of your selection.
Very often people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you) and the way we advertise in publications such as the Yellow Pages. Look in the Yellow Pages and you will see page after page of similar looking business card layouts and wording. What happens is we start to mentally purge the look-a-likes and carry on until we see something that is different.
Some of the most interesting, and different, ads that I have seen appear as a public service announcement. They have headlines like: Warning! Don’t Even Think of Using a Travel Agent Before Calling FREE Traveler Awareness Hotline! Copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was obviously interested in taking a trip and this advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no ad sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose job it is to sell me.
The same method can be used regardless of the medium you select for your advertising. Be it Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. As much as the principles are basic – there definitely is an art to this type of marketing.
I recently came across a company that, over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing solutions, but by educating their customers on the proper techniques to use including how to create the right message by medium being used. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.
The benefits to this system are significant time savings on what would otherwise be labor intensive tasks. It also allows for consistency in marketing messages. It means that businesses never need worry about losing customers who misinterpreted your lack of contact for lack of follow up. If you would like to hear more about Direct Response Marketing and how it can benefit your business, visit Automated Marketing Solutions today. Find out how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.
Can Voice Broadcasting Explode Your Income?
Posted by: | CommentsHave you ever sat down to dinner and had the phone ring only to get a pre-recorded message or Voice Broadcast? So when I pose the question I do in the title, many first inclinations will be to respond negatively. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our dinners interrupted are the victims of a business that did not understand the tool and how it should fit into a professional Marketing Program. If they did we wouldnt have received that call in the first place.
The reality is Voice Broadcasting is not a Prospect Generator. Used in this manner it leads to frustration and sometimes anger. Neither of these conditions is conducive to attracting new prospects. What Voice Broadcasting is, is one of the most useful and cost effective Automated Client Retention Tools you can have in your Marketing Arsenal. Marketing statistics demonstrate that it is ten times easier to sell to an existing customer than to a new prospect. Thats because they have a relationship with you, and already know and trust you. Voice Broadcasting automates the relationship in a personal way no other technology can.
Marketing is essentially the creation and maintenance of relationships. Most people want to feel comfortable with the people they are doing business with. They desire, at some level, a relationship. We also have to bear in mind that most purchasers, up to 95% in fact, are simply in the information gathering mode and are NOT ready to buy when you first contact them. This being the case, Voice Broadcasting becomes very important to a business as they start to build and nurture those relationships.
I have learned about a company that has spent the last 12 years developing a series of integrated marketing technologies including Voice Broadcasting. They have actually defined 10 key features that any Voice Broadcasting solutions must incorporate into their technology. That company is called Automated Marketing Solutions or AMS. AMS provides a full lineup of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using both tested and proven methods. Their many years of experience in Direct Response Marketing ensure that even the beginner can quickly integrate and take advantage of the benefits of Voice Broadcasting. Not only do they provide on message creation, the will even have the messages professionally recorded for you.
It doesnt stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input.
The benefits to this system are significant time savings on what would otherwise be labor intensive tasks. Consistency in marketing messages is also improved. It means that businesses never need worry about losing customers who misinterpreted your lack of contact for lack of interest. To hear more about Voice Broadcasting and how it can benefit your business visit Automated Marketing Solutions today. See how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.
Voice Broadcasting And How It Can Increase Your Income
Posted by: | CommentsHave you ever sat down to dinner and had the phone ring only to get a pre-recorded message or Voice Broadcast? So when I pose the question I do in the title, many first inclinations will be to respond negatively. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our dinners interrupted are the victims of a business that did not understand the tool and how it should fit into a professional Marketing Program. If they did we wouldnt have received that call in the first place.
The reality is Voice Broadcasting is not a Prospect Generator. Used in this manner it leads to frustration and sometimes anger. Neither of these conditions is conducive to attracting new prospects. What Voice Broadcasting is, is one of the most useful and cost effective Automated Client Retention Tools you can have in your Marketing Arsenal. Marketing statistics demonstrate that it is ten times easier to sell to an existing customer than to a new prospect. Thats because they have a relationship with you, and already know and trust you. Voice Broadcasting automates the relationship in a personal way no other technology can.
Marketing is essentially the creation and maintenance of relationships. People want to feel comfortable with the people they are doing business with. They desire, at some level, a relationship. Remember that most purchasers, up to 95% in fact, are simply in the information gathering mode and are NOT ready to buy when you first contact them. This being the case, Voice Broadcasting can become very important to a business as they start to build and nurture that relationship.
Recently I was introduced to a company that has spent the last 12 years developing a series of integrated marketing technologies including Voice Broadcasting. They have actually defined 10 key features that any Voice Broadcasting solutions must incorporate into their technology. That company is called Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. Their many years of experience in Direct Response Marketing ensure that even the beginner can quickly integrate and take advantage of all of the benefits of Voice Broadcasting. They provide training on message creation and will even have the messages professionally recorded for you.
It doesnt stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input.
The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Voice Broadcasting and how it can benefit your business visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.
