Dec
04

Why The Top Three Listings In The SERPs Is The Best

By Tim Blocker

Internet marketers are using a variety of methods for getting their sites ranked high in the many search engines that exist online today. There are many varied techniques used to promote a blog, website, or landing page, and all marketers want to be listed as the first listing on page one of the Search Engine Results Pages – SERPs.

On the internet today, there are as many internet marketing tools as there are search engines, and believe me, there are hundreds of search engines. Google alone has a search engine for most countries, and sites that rank high in the UK index may not even show up in the US index.

If you can get a site to rank well, the work can be well worth it. Even though it can take a lot of time and concerted effort, if you can get a website ranked on page one of the SERPs, it could turn into a huge payday.

The assumption that being on the first page is winning is a bit misguided and a variety of factors will come into play when accessing the effectiveness of the position of each listing. It is true however, that first page results will be clicked on more than second page results. But it is all about page position.

If you look at the paid sponsored listings appearing above the returned index listings, you will have to agree that they defeat your optimization efforts. By including ads above the organic results, listings appear lower on the SERPs.

Even though the paid ad might contain exactly what the searcher is looking for, it won’t be good for the internet marketer trying to get organic traffic from their organic listing. If they are listed number eight on page one of the SERPs, a person will have to scroll down the page to see your listing.

And what about the sponsored ad listings on the right hand side of the results page. They get clicks as well and this reduces the clicks each organic listing can generate. In any event, your site listing has to be above the page fold. This is where you’ll get the greatest benefit.

Any query might return millions of pages from any search engine index accounting for hundreds if not thousands of SERPs. To be in the game and get your share of the search traffic, ranking in the top three or four is not only necessary, it is essential for your success.

Do You Want To Dominate The SERPs And Be One Of The Top Three Listings. What You WantIs A Great Internet Marketing Tool And You Will Succeed.

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