In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. Today, you will learn how Facebook can help your business get more customers.
As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
But why, you may ask? Simple That is because Facebook is more reachable and user friendly to other people compared to any business website. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, most potential customers will be able to read the positive testimonials of previous customers. Feedback such as these brings a touch of genuineness to any business, and this is a great way to attract potential customers.
Also, a lot of customers who are tired of traditional Internet marketing strategies like email newsletters will most likely visit Facebook to get answers to their questions. With the ability of a Facebook page to reach millions of people around the globe, you will be able to expand your business.
Interaction isn’t limited to Facebook updates and wall posts though. You can also post photos as well as notes. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. Other companies like Ben & Jerry’s go as far as polling customers. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The site easily leads back to their official website as well as their toll free number. Other businesses even offer exclusive deals to their customers through Facebook.
If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can’t be reached through other sites like your business website, email, and Twitter.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you’ll quickly get a nice return for your simple work.
Keep watch for our next issue. We are going to talk more about creating a Facebook Fanpage for your business.
To get the most out of Facebook marketing communicate with fans without any hype. Find more about using Facebook for Business here.
